Are you looking to accelerate and grow your business?

The Economic Gardening Program is a five-part facilitated workshop program that is structured with a coaching component to help businesses grow from within. To reap the benefit of this program to its maximum potential, active participation is required. This program is suitable for all Campbelltown LGA businesses who have a desire to improve their business performance and possess a willingness to participate.

The program covers four main areas, including:

Customer Relationship Management Financial Management Digital Strategy and Social Media Advanced Marketing and Innovation.

Places are limited to a maximum of 40 participants. Participating businesses must be located within the Campbelltown LGA.

Due to the nature of the Economic Gardening Program, which requires active participation at all five workshops, we need applicants who can commit to attending all five of the workshops.

Workshop One: One Day Boot Camp - 20 March 2019

9am arrival for a 9.30am start - 4.30pm

A one day boot camp will run all participants through the Economic Gardening Program and diagnosis their business by identifying gaps and weaknesses. This will allow the program to focus on creating a business "scenario", which identifies the fundamental nature of each business' product/service and for who it is of value, how to identify target market segments and niche markets, how to identify and articulate their competitive advantage, and the steps involved in defining their marketing mix. This will also examine how to conduct market research effectively and identify useful data sources.

Workshop Two: Customer Relationship Management - 3 April 2019

4pm arrival for 4.30pm start - 7.30pm

Participants will be able to increase the repeat rate of sales as well as increase overall sales to existing customers, hence increasing the lifetime value of each customer. They will also gain an understanding of customer surveys and how to design, utilise and analyse them effectively.

Workshop Three: Financial Management - 1 May 2019

4pm arrival for 4.30pm start - 7.30pm  

Participants will be able to better understand their spreadsheets and how to make minor adjustments that can have a big impact on their bottom line. They will also learn how to set, measure and monitor key objectives regarding their financial position and gain a deep understanding of the variety of pricing strategies that are available to them.

Workshop 4: Digital Strategy and Social Media - 22 May 2019

4pm arrival for 4.30pm start - 7.30pm  

Participants will receive a number of effective but easy-to-implement tactics to improve the content of their website, as well as raise its profile and ranking to ensure it is meeting the needs of their business. They will also be given a comprehensive explanation of Twitter, Facebook, Google Plus, LinkedIn, blogs and other social media tools available to them and guided in how to maximise their use of these.

Workshop 5: Advanced Marketing and Innovation - 12 June 2019

4pm arrival for 4.30pm start - 7.30pm  

Participants will learn how to motivate and manage staff effectively; what a brand is and how to build one; how to compete effectively against competitors by finding niche markets or "blue ocean" gaps, and many other strategies and techniques to ensure their marketing is highly effective and contributing to business growth.

Coaching Element

Selected businesses will have the opportunity to receive one-on-one coaching from business consultants and will receive mentorship on how they can scale their business upwards. Businesses will be selected for coaching based on a range of selection criteria. Coaching meetings will be provided through face to face meetings, online meetings via Skype, phone calls and email support. The coaching will aim to identify, assess and then address the specific issues is currently impeding the business from their success.

About Global Solutions Strategies

Global Solutions Strategies (GSS) was established by Takahiro and Joanna Kubota in 2006 as a business consulting firm focused on developing unique and effective strategies for companies (and governments). Having spent years overseas working for and supporting major corporations, GSS moved to Australia and found their desire to utilise their internationally gained high level business experience and knowledge of sophisticated business practices to assist small and medium-sized enterprises in Australia.

GSS have ran the Economic Gardening Program across multiple LGAs in Australia and bring a wealth of experience to help small and medium-sized enterprises grow. The firm is now focused on bringing the Economic Gardening Program to Campbelltown and helping local Campbelltown businesses achieve success and solidify their future.

The Application Process

Interested businesses are encouraged to apply to register for the series via an Expression of Interest (EOI) process.

Please submit your EOI via the link below by 28 February 2019. Successful businesses will be notified in early March 2019.