Liverpool to encourage more visitors with destination management plan

14 February 2019

Liverpool City Council is calling on residents to have their say on a proposed Destination Management Plan aimed at making Liverpool an attractive destination, loved and promoted by locals for its diversity, heritage and nature.

Liverpool Mayor Wendy Waller said in promoting Liverpool as a tourist destination, Council hoped to strengthen community pride, raise investor confidence and create jobs in the visitor economy.

“Our residents are the foundation of this Destination Management Plan,” Mayor Waller said.

“One of the key drivers of visitors to Liverpool is visiting friends and relatives, so it is vital that we build our community’s awareness of the attractions they have on their doorstep.

“We are fortunate to be home to the Casula Powerhouse Arts Centre – already one of NSW’s best arts facilities and its reputation grows with every world-class show, event and program it hosts.

“Natural assets like Chipping Norton Lake and Bents Basin, coupled with the culinary and retail attractions of our walkable city, are part of Liverpool’s broad offering.”

At its meeting on 6 February, Liverpool City Council voted to place the draft Destination Management Plan on public exhibition.

“Construction has begun on Western Sydney Airport and in a few short years, it will bring visitors from around Australia and the world to our city,” Mayor Waller said.

“This Destination Management Plan will guide us in redefining our visitor economy, focusing on holiday, leisure, events and festivals, business, education, employment, and medical travel.

“Growing the visitor economy is part of Council’s broader vision to stimulate the local economy, increasing the appeal and competitiveness of Liverpool as a destination and lifestyle choice.”

The Draft Destination Management Plan can be viewed at Liverpool Listens until Friday, 1 March and Council encourages community members to contribute their thoughts on the plan.