Simple Techniques to Assess Market & Competiti...
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In order to succeed, a startup must properly understand their market. First by assessing the attractiveness of their startup to the market, and then understanding the potential market size and the behaviours required to succeed in that market.
Standing out also means understanding your competition. Market research can prepare you for evolving markets and prevent your business from being overshadowed by your direct competitors.
Gather information about competing products and services, pricing, positioning and branding, and market reputation.
This workshop run by Jeanette Cheah, a co-founder of the Hacker Exchange, will cover topics such as Market Validation Process and Unique Proposition.
You can find out more information about this workshop and iHarvest Mentoring sessions through the iHarvest Eventbrite link.