Brimbank - Minimum viable brand 2019

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City of Brimbank 21 Mar 2019

To define a brand, we have to start with the target audience.

The Minimum Viable Brand (MVB) framework is used to quickly identify the purpose, promise and positioning of the business.

This workshop run by Jordan Gian, one of the VU Entrepreneurs in Residence (VU EIRs) will cover topics such as prototype of a MVB and cover how brands shape design for your business.

Register for any iHarvest Meetup or workshop and receive a complimentary mentoring session with one of the VU EIRs.

You can find out more information about this workshop and iHarvest Mentoring sessions through the iHarvest Eventbrite link.

Source: City of Brimbank : Minimum viable brand

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