Draft Tourist Destination Strategy

The Tourist Destination Strategy establishes the City’s strategic direction and priorities for marketing the Rockingham region to tourists. Its key objective is to effectively and measurably promote Rockingham as Western Australia’s premium coastal destination.

The strategy stems from the City’s Strategic Community Plan (2019–2029) which identified actively pursuing tourism and economic development as one of our community’s aspirations. It has been developed after extensive consultation with the local community, businesses and industry experts. 

In February 2018 the City established the Tourism Strategy Development Advisory Group (TSDAG) which consists of representatives from local businesses, Destination Perth, Tourism WA, the Perth Convention Bureau , Rockingham Kwinana Chamber of Commerce, Tourism Rockingham, the Rockingham Visitor Centre, the Department of Biodiversity Conservation and Attractions, and Councillor Andy Burns. 

Local residents and the business community also contributed their ideas on how to best promote Rockingham to the rest of the world during a series of Community Plan workshops help throughout 2018. The City also conducted a community survey and held a business workshop in association with the Rockingham Kwinana Chamber of Commerce.

The new strategy identifies and prioritises five key strategic elements to actively pursuing tourism: 

City of Rockingham Deputy Mayor Deb Hamblin said the Tourist Destination Strategy would be central to the success of boosting tourism in Rockingham.   

"Rockingham is the place where the coast comes to life and we are blessed to have an abundance of fantastic environmental assets including breathtaking coastline, stunning wildlife and exciting ecoadventures right on our doorstep," Deputy Mayor Hamblin said. 

"The Tourist Destination Strategy outlines a robust plan of action that will empower the City to take advantage of these assets and become WA’s premier coastal destination – as a place to visit, live and invest in.

"I encourage residents to visit the City’s website and make a submission on the strategy via the Share Your Thoughts page."

The draft Tourist Destination Strategy will be open for public comment until Wednesday 24 April 2019. Residents can make a submission on the strategy on Share your thoughts.

Image: The key objective of the Draft Tourist Destination Strategy (2019 – 2024) is to effectively and measurably promote Rockingham as Western Australia’s premium coastal destination.