Campbelltown’s new identity in final stage of development

A city’s identity goes a long way to telling the compelling story about why people should live, work, play or invest in a particular area – and Campbelltown is almost ready to unveil its refreshed story.

Extensive community consultation and the focus of brand experts during the past five months has brought the Campbelltown City Identity and Brand project to its final phase of development.

More than 1,000 people have offered their perspective to set the tone and direction of the identity formulation through several co-creation sessions, surveys and interviews in person with brand consulting company, Principals.

While most participants have been residents of the area, some have provided their experience of Campbelltown as visitors and observers.

“Establishing an identity that is a true and accurate reflection of Campbelltown today and into the future relies on the involvement of residents to share their insights of the area,” said Mayor George Brticevic. 

“Everyone’s feedback will be applied to write the story about Campbelltown, who we are and what we stand for as a community,” Cr Brticevic said.

“This is a really important piece of work that will raise the profile and build a new understanding of Campbelltown that we can stand behind as being authentic to us,” he said.

“I want people to proudly say they are from Campbelltown and then tell the world.”

The community consultation phase will be finalised this week and all the information collated to create the brand and identity is scheduled to be presented to Council in August.