Attracting new investment to Eurobodalla

Eurobodalla Council has a new branding and marketing strategy to attract investment to the region.

The strategy was completed by Pico Group, who were commissioned by Council last year to investigate the potential for Eurobodalla to attract new investment.

At the May 10 Council meeting, councillors were told that Pico Group’s work has now concluded and that Council staff will work with relevant government agencies to review how to take the recommendations forward.

“Being able to attract significant new investment into Eurobodalla would be very exciting and an economic boost to the region,” said Mayor Lindsay Brown.

“We will be discussing the best way forward with the NSW Department of Industry, Austrade and Regional Development Australia. Austrade have trade commissioners and offices all over the world including China and Singapore. One of their roles is to attract investment into Australia so now we have a strategy and branding recommendation, it is sensible that we talk to them about how best to use it.”

Questions from councillors about whether the contractual arrangement with Pico Group would continue were answered by Council’s Director of Finance and Business Development, Anthony O’Reilly, who said the contract was complete and payment had been made to Pico. “I will work with our business development team to maximise the work undertaken by Pico, and that means talking to New South Wales and Australian government agencies about how best to use the strategy.”

Mr O’Reilly said local businesses might be interested in the materials, which are now available on Council’s website under business development.

In 2016-17 Council will also finalise its Integrated Economic Growth and Development Strategy. The investment attraction work commissioned by Council will help inform this strategy and will deliver an achievable and agreed set of actions and plans for Council. The strategy will include investment, infrastructure and planning matters.