News Alert |

You don’t have to be a Ballarat identity to become a Ballarat Ambassador. Anyone can be a Ballarat Ambassador.

That’s the message behind the City of Ballarat’s new recruitment campaign for Ballarat Ambassadors. 

Ballarat Ambassadors will take over from the current Visitor Information Centre role of visitor information volunteers. 

On Tuesday 1 October, we will enter an exciting new phase in visitor services under the City of Ballarat. As part of this move, we will launch our first Ballarat Ambassadors.   

Our Ballarat Ambassador volunteers will be the face of Ballarat. They will help people navigate and find out more about our incredible city.  

And we want you to be one of them! 

Our Ballarat Ambassadors’ love and knowledge of the city and its rich history will add to Ballarat’s reputation as a friendly, welcoming and culturally vibrant city. 

Ballarat Ambassadors will:  

• Meet and greet visitors to the renamed Ballarat Information Centre at Town Hall  

• ‘Roam’ the city centre, engaging with visitors   

• Conduct tours of the city centre, highlighting significant sites of interest, and   

• Assist in the delivery of events, to improve the customer experience.  

City of Ballarat Mayor Cr Samantha McIntosh and senior officers met with current Visitor Information Centre volunteers and Visit Ballarat staff this morning to discuss the plans. We also encouraged current Visitor Information Centre volunteers to apply – after all, they are our original Ballarat Ambassadors! 

The City of Ballarat would also like to thank Visitor Information Centre volunteers for their incredible service. These volunteers have been great advocates for our city and we thank them for the way they have welcomed visitors to Ballarat with so much warmth. 

Under the new initiative, our Ballarat Ambassadors will help us deliver an exciting broader-based city-wide approach to building the visitor economy. This approach will capture and promote the full range of benefits of living, working and visiting Ballarat.  

Most importantly, it will go beyond simply attracting visitors to promoting Ballarat as the ideal destination to live and work as well as visit.  

As a Ballarat Ambassador, you’ll learn so much more about the city you love.  

You will also have the opportunity to experience many of Ballarat’s dynamic range of events and City of Ballarat services first-hand.  

We hope you come and join us as we enter a new era that is bigger, bolder and better for Ballarat. 

The City of Ballarat began recruitment for Ballarat Ambassadors today, following the meeting with Visitor Information Centre volunteers and Visit Ballarat staff. 

From 1 October, the Visitor Information Centre will become the Ballarat Information Centre with a new look and feel within the Ballarat Town Hall. The centre will be the coordination point for our Ballarat Ambassadors.  

Find out more and apply to become a Ballarat Ambassador at ballarat.vic.gov.au