Destination Management Plan
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Lachlan Shire Council has been developing a Destination Management Plan (DMP) over the last 12 months.
A DMP is a collaborative roadmap for building and managing a destination’s visitor economy. It should be a fluid document that can be adapted as new insights and priorities emerge.
The objective of the DMP is to grow and sustain the visitor economy through developing assets, infrastructure, attractions and quality experiences, which connect visitors to the place and its characters. It acknowledges that success will be best achieved through strengthening the industry and enabling effective engagement of the communities and businesses who make up the region.
The DMP also recognises that the development of the Lachlan Shire as a visitor destination needs to be collaborative and coordinated to ensure that activities address identified gaps and meet market needs to reinforce the Region’s strengths while developing brand loyalty with visitors and industry.
The DMP is available for download below.
Council invites submissions and comments from the community on the draft DMP by 14 October 2019. You may submit your comments via email to [email protected] or via post at PO Box 216, Condobolin NSW 2877.
If you would like to discuss any part of the DMP, please contact the Director Environment, Tourism and Economic Development, Mr Jon Shillito, on 02 6895 1900.
Destination Management Plan - Executive Summary
Destination Management Plan - Research Insights
Destination Management Plan - Development and Planning
Destination Management Plan - Strategic Action Plan