We are only half way through Summer, however, attendances at our major events, including the Road National Cycling Championships, indicate our visitor numbers are tracking slightly ahead of last year.
We have had 5,000,000 impressions from our digital Summer campaign so far, and 74,205 page views between December and today (compared to same time last year 72,468)
Visitors to the Ballarat Information Centre have been asking about the fires across the State. We’ve seen visitors who were travelling to Gippsland choose to change their travel plans and stay in Ballarat
which is currently perceived as a safe place to travel to or stay for a while.