Tourism video a success

Lachlan Shire Council’s Lake Cargelligo tourism video featured on social media has returned some impressive results, reaching over 47,000 people.

The video is part of the “We Want You Back” campaign to promote travel to Central NSW now that restrictions have been lifted.

Lachlan Shire, along with other Central NSW councils, is welcoming back visiting friends and relatives with the campaign which features 27 local tourism personalities sharing their stories on what they love about their region with tips on things to see, do and taste.

The $30,000 tourism campaign is a partnership between 10 local government areas, Orange360 and Central NSW Joint Organisation. It features Lachlan, Orange, Blayney, Cabonne, Cowra, Bathurst, Oberon, Forbes, Weddin and Parkes.

Lachlan Shire Council’s Tourism and Communications team has worked on the campaign with local ambassadors to promote our region to the country with outstanding success and great local support.

Council helped produce two local videos, one featuring Condobolin’s Railway Hotel Publican Kim Jones and another hosted by Stephen and Jan Johnson of Larne Draught Horse Stud in Lake Cargelligo.

The Lake Cargelligo video has seen unprecedented engagement with results showing that, out of all of the social media videos, it has had the greatest reach of all the regional videos at 47,484. The video also had most number of shares (424), the most number of engagements (6,567) and most views (23,000) of all of the videos in the campaign.