Let’s tackle ageism together

Have you ever overhead somebody say, ‘that person looks good for their age’?

In Maroondah, we’re asking the question, ‘why are we still hearing this phrase - for their age’?

Discrimination against individuals or groups in relation to age can take many forms, including everyday speech, discriminatory practices or institutional policies. To raise awareness locally, we have joined with six other Eastern Metropolitan Region councils to take a stand against ageism.

Together, we have signed a pledge to educate others about ageism and we invite you to join us and create positive change.

Our pledge supports the national EveryAGE Counts campaign, which aims to challenge myths and stereotypes about older people. While ageism can affect anyone of any age, the EveryAGE Counts campaign is focusing on addressing ageism relating to older people.

This cycle of ageism can range from negative portrayal of older people in the media to discrimination and exclusion from employment.

Maroondah Mayor, Councillor Kylie Spears, said ageism can be difficult to identify because it is so entrenched in our lives.

“We have become so accustomed to ageism in our everyday conversations that we may not realise the impact it has on older people,” Cr Spears said.

“Such normalised behaviours can continue myths such as someone is ‘too old’ for education, promotions or changing careers. Or someone is ‘too old to be wearing that’. Our position is there is no typical person at any age.”

In addition to Maroondah Council, other councils joining the campaign include Boroondara, Knox, Manningham, Monash, Whitehorse and Yarra Ranges.

I stand for a world without ageism. Where all people of all ages are valued and respected and their contributions are acknowledged. I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life.

We encourage you to take the online pledge; or complete the ‘Am I ageist?’ quiz.

For more information, visit Tackling Ageism in Melbourne's East our website. 

The campaign coincides with World Elder Abuse Awareness Day (WEAAD), which is held annually on 15 June to promote respect and dignity for older people and to break the silence against the abuse and suffering inflicted on seniors.

Elder abuse can be unintentional or deliberate. The harm cause to an older person may range from unintended effects of poor care through to serious physical injury inflicted deliberately. Harm can also include emotional harm and financial loss, including the loss of a home and belongings.

If you or someone you know is experiencing elder abuse, contact Seniors Rights Victoria’s free, confidential Helpline on 1300 368 821 Monday to Friday.  

Seniors Rights Victoria will provide legal services and advocacy to any Victorian aged 60 and above, or to any Indigenous Victorian aged 45 and above, on matters relating to elder abuse and ageing.

If you require support or advice in relation to elder abuse, please phone the Eastern Community Legal Centre on 1300 32 52 00.