The City of Fremantle breathes new life to unoccupied store fronts
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The City of Fremantle has launched a street gallery series that will convert empty tenancies into pop-up street galleries around Fremantle CBD.
Partnered with WA arts network and membership organisation Artsource, the Street Gallery Fremantle Project looks to create attractive spaces for potential tenants whilst showcasing Fremantle’s local creatives.
The first series will be located at the unoccupied store front on 13–19 Williams Street—previously occupied by Best & Less.
Fremantle Mayor Hannah Fitzhardinge said the project is a unique selling point for businesses wishing to invest in Fremantle.
“The installations are fully curated and can be removed within a 24-hour notice if a prospective tenant wishes to view or lease the premises,” Mayor Fitzhardinge said.
“The aim of the project is to support local artists and creative industries while also redeveloping the vacant shops at the same time. With the artworks for sale, it will also provide affordable gallery spaces for creatives to sell and display their work.
“We want to attract potential tenants with the visual appeal and aesthetic and highlight Fremantle’s strong connection with the creative sector”, Mayor Fitzhardinge said.
Artists on display are Banyji Cheedy, represented by Juluwarlu Aboriginal Corporation; Ian de Souza, Jo Gray, Michael Knight, Alessandra Rossi, Arif Satar, Audrey Satar, and Mary Watson represented by Juluwarlu Aboriginal Corporation, as well as artists Greg Barr and Carissa Wu.
Artsource is Western Australia’s leading visual arts network and membership organisation for artists, championing Western Australia’s visual arts community through professional resources for artists, advocacy, facilities, studios, tailored insurance, and a host of other services.
The Street Gallery Fremantle Project builds on the success of the City’s #FreoFinds campaign, partnered with the Fremantle Chamber of Commerce.
#FreoFinds aims to activate vacant shopfront windows into creative and vibrant spaces that encourages visitors to discover and connect with Fremantle.
For more information on the Street Gallery Fremantle Project visit here.
Image: Artist Arif Satar @aandasatar, artist Alessandra Rossi @ellaissor, Curator and Liaison Rosslyn de Souza, Fremantle Mayor Hannah Fitzhardinge, Artistic Director and CEO of Artsource Peter and artist Carissa Wu @jotterbookflowers.