Culture Kings latest jewel in Logan’s crown

Culture Kings $3.5 million distribution centre was custom designed to improve internal efficiencies, with the brand now able to package and post some 10,000 parcels daily.

Joel Randal, Culture Kings Operations Director, oversaw the design, fit-out and construction of the 10,000sqm distribution centre.

‘Given the high volume of merchandise we ship daily, Logan is the ideal location due to its proximity to Brisbane Airport, facilitating efficient service for interstate customers,’ Mr Randal says.

'It's central position between Brisbane and the Gold Coast enables prompt delivery to our retail stores and local next-day online service.

‘Our team is also super happy with their new workplace, not just because of the internal efficiencies but 85 per cent of our staff are spending less time commuting.’

Complete with an indoor basketball court and astro-turfed lounge and gaming area, Mr Randal said the new facility was purpose built to suit the Culture Kings culture and vibe.

‘Importantly, we have been able to access a new talent pool of employees, meaning we’ve been able to hire 50 Logan locals, within 2 days of operating, who’ve never had the chance to work for Culture Kings before,’ he said.

Mayor Jon Raven said Culture Kings joins an enviable and impressive list of businesses who have recently invested in Logan.

This includes Go1, Toyota, LSKD, DHL Supply Chain, Border Express, Black Sky Industries, Advanced Air Mobility, BlockTexx and Pan Pacific Recycling.

‘With nearly $1 billion in investments in the pipeline ($966.5 million) and $167 million of capital expenditure already under way, Logan is on track to be Australia’s premier destination for national and international businesses considering relocation or expanding,’ Mayor Raven says.

'In the last financial year alone, our Economic Development team have helped investors across a range of businesses, including resource recovery, expansion of drone delivery, advanced manufacturing, and health and medical.

‘We have also brought in business through our extensive networks and Council’s Investment Attraction Incentive Fund (IAIF), creating 336 new jobs and attracting $115,992,962 of future capital investment.’

Mayor Raven said the Council’s investment attraction team had supported Culture Kings to find a suitable location, and the global giant was a successful applicant of the IAIF.

‘Relocating from Archerfield to Logan means Culture Kings was able to improve logistical operations, enhance its distribution network, and improve travel times and the health and wellbeing of staff,’ he said.

‘A fast-tracked development approval process also allowed construction work on the 10,000sqm site to start sooner than expected.’

Established in 2021, the IAIF seeks to attract and support projects that will stimulate significant economic and community benefits and adds to the wider regional economy.

Mayor Raven said Culture Kings’ decision shows there’s booming business and community confidence in Logan’s economic future.

‘Our economy has steadily grown over the past decade and so has our city’s reputation,’ he said.

'Logan is now an attractive location for some of the most innovative and successful brands in Australia and the world.

'We’re home to 2 of the world’s leading streetwear and activewear brands, one of the world’s largest automotive companies and a startup that is literally out of this world, building sub-orbital rockets.

'Our young and culturally diverse population sets us apart from most economies in Australia, where an aging population is the norm.

'This gives Logan a significant economic advantage because we have a young pipeline of talent and ambition – and we’re all about developing and encouraging that.

‘I have no doubt our city’s investment attraction team will continue to bring business opportunities to Logan that will create jobs for our community.’

Culture Kings ANZ President Ian Everest said relocating the business and operations to Logan had brought unique benefits.

'Culture Kings greatly appreciates the partnership and assistance of Logan City Council, along with the support of Justin Thiang and the investment attraction team,” Mr Everest says.

'Our brand-new location and modern facilities have significantly enhanced our operational capabilities, and we’re excited to deepen our engagement with the local community and attract talented individuals to join our ambitious team.

‘We’re also proud to join Logan’s like-minded business community, which shares our focus on creative enterprise, innovation and technology.’